I wasn’t sure how to open this blog post tonight. It’s a subject that has been on my mind for a long while and I’ll do my best to explain it. There’s probably a better term or word for this.
Apple is a trendsetter. I think at this point we shouldn’t question that. Even if Apple isn’t innovating they are still doing iterations of their product every year. As long as there are diehard loyalists Apple will be fine.
I’m not here to question what Apple has become or what it will become. Rather, observing a certain trend on the latest smartphone flagships.
Over one thousand reasons to say no
These days new flagships are not only having the courage the drop the headphone jack, for no legit reason whatsoever, but are becoming a luxury with the new prices. $1,000+ for a phone. What an insane price!
Let me toss you an idea. It’s a very silly one, and I’ll probably sound like a conspiracy theorist at best… but what if we have reached the stage of stagnation where upgrading doesn’t make sense?
If you buy the flagship from 2017 or this year, you are set for the next two or three years because it has gotten to the point that the hardware is just good enough. It’s not becoming that disposable device that needed to be kept replaced every year because the CPU was still crap back then. But from 2017 and on, I’m finding very little reason to upgrade.
Have you seen the performance on a Pixel XL 2? Sure, it doesn’t beat the benchmark of a Galaxy Note 9 or a iPhone X…. but it’s incredibly smooth. It’s a phone I feel like can last for me until 2020, maybe 2021 until I start feeling that CPU degradation, or battery degradation.
So what’s in the price? I don’t think we are paying $1,000 because the technology behind it is the cutting edge. We are paying $1,000 because you are basically paying the two years you will skip upgrading because your new 2018 phone is powerful enough to last for a couple of years. That’s not good for business in any way. I think the new prices are future-proofing the losses of people not upgrading.
I high doubt that Apple, or Samsung are paying $500 bucks to make those phones. At best they are probably paying $200-$300 per unit. Sadly, I don’t think there will be ever proof of what I just said so… I’ll take my tin foil hat off and let you folks be.
Until next time.